THE BRAND

FOUNDED AND DESIGNED BY ANTONELA GUZMAN KARJALAINEN

The founder of the brand is 27-year-old Antonela Guzman Karjalainen, a Finnish-Argentinian, passionate young female entrepreneur.


"NuarSwim was born from the urge of making something unique and personal and the desire of helping women to feel confident in their own skin. 

Ethics and our planet's well-being have been always important for me and a core value even before establishing NUARSWIM. I also didn’t find swimwear that would fit right, be stylish, minimalistic, and enhance femininity, so I started developing the idea forward.

As well, having lived most of my life in warm countries it just feels right to bring some of the warmness up north!

I hope you enjoy all the pieces as much as I loved creating them! "

Con amor xx 

  

SELF LOVE

Inspired by the 80's & 90's, NuarSwim offers a range of sustainable minimalistic swimwear to enhance woman's confidence. A curve hugging swimwear that accentuates all natural shapes of the body.

We want to encourage and support women from different ages, ethnicities and races to feel powerful in their own skin. NuarSwim is all about feeling positive and contended in your own skin!

NUAR DEFINITION

Nuar means "to tie two things together". This is the aim of NuarSwim, to bring a feeling of togetherness and acceptance within women.

And well… The Urban Dictionary defines the word Nuar as: "Amazing and incredible individuals who beast at everything; funny, totally crazy/fun, beautiful, badass, adventurous, sweet - they take no crap from anyone and tell you like it is". WORD!